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Ward6 Global Award Win Sets New Precedent

by Ward6, 13 November 2014

Ward6 won another Global Award last night from the New York Festivals’ judges making it seven years in a row, a new record for an Australian healthcare agency. For client Lung Foundation Australia and with partners Edelman and Match Media, the national campaign aimed to get more Australians to pay attention to their lung health.

It launched with 15 and 30 second TV advertising, while bus commuters were able to complete the Checklist using interactive digital bus shelters. Newspaper, magazine, outdoor cinema, music festival sponsorship, PR activity and other targeted social media activity broadened the campaign.

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