In a guest post on B&T, Hugh Fitzhardinge, creative director at Ward6, says brands need to ditch the ‘sell’ and discover the ‘give’.
Healthcare communication has the potential to change behaviour in a very significant way. Sadly, much of it’s bland and bogged down by heavy content. But we can do better. Now’s the time for brands to raise their voices.
Read further here. — Hugh Fitzhardinge, Creative Director at Ward6