For HIV patients, a new drug that offered few associated health risks meant the end of having to compromise on lifestyle.

Why Compromise? was created to appeal to our core audience of gay inner city men and educate them on the new treatment.

The booklet was crafted by a team of illustrators, hand-picked for their bold designs and visual interpretations. It was clever, witty and brought to life incredible stories of uncompromising people and lux brands that expect the best.

The booklet is now in its second print run.